CoachEx is based in Seattle, with team members around the world. We’re tennis players and coaches who believe every player deserves access to great coaching.

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We know how frustrating it can be to play regularly without feeling like you’re improving. Coach time is expensive and hard to schedule. It’s difficult to see your own technique clearly, and even harder to know exactly what to work on when you practice.

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We started CoachEx in 2025 after realizing that recent advances in AI could finally help solve some of the biggest challenges recreational tennis players face. For the first time, technology made it possible to have an AI coach that can watch your strokes, analyze your movement, and give personalized feedback during practice or while reviewing match footage.

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But great coaching is more than just numbers and analysis. The real breakthrough is the ability to have an ongoing conversation with your coach: to ask questions, dig deeper, and understand what will actually help you improve.

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At the end of the day, most tennis players simply want to get better at hitting the ball and enjoy the game more. CoachEx is built to guide players on that journey.

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We’re constantly improving too, so we’d love your feedback. We hope you enjoy using CoachEx.